B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17,000,000
17,000,000 -- social media impressions for Red Wing Shoes Wall of Honor campaign (2017)
The Red Wing Shoes Wall of Honor campaign generated 17 million social media impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17,000,000
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialDeviant
Primary
Tier B
https://www.socialdeviant.com/case-study-red-wing-shoes ↗
Source Article
Case Study - Red Wing Shoes — SOCIALDEVIANT
Red Wing Shoes
the story
Red Wing Shoes is the premier boot for tradespeople across the world. It has a legacy of offering quality work boots to a passionate fan base of established tradespeople. However, Millennials don’t have a strong connection with the brand and frequently purchase competing pro…
Original Research
SocialDeviant
· Original study ↗
Methodology
Agency case study campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Red Wing Shoes Wall of Honor campaign: 17,000,000 social media impressions. Source: SocialDeviant (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/red-wing-social-impressions
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<blockquote cite="https://lighthousedata.io/data/red-wing-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17,000,000</strong> -- social media impressions for Red Wing Shoes Wall of Honor campaign<br><small>Source: SocialDeviant (2017) · <a href="https://lighthousedata.io/data/red-wing-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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