B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- purchase intent increase for Red Bull (2012)
Purchase intent for Red Bull increased by 13% in the six months following the Stratos space jump event.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Millward Brown
Primary
Tier B
https://greenfroglabs.com/blog/brand-awareness-campaign ↗
Source Article
A brand awareness campaign is a structured marketing effort designed to increase how many people recognize your brand and what they associate it with. The goal is not immediate sales. It is moving your brand from unknown to familiar within a defined audience.
According to Kantar's 2025 BrandZ Global…
Original Research
Millward Brown
· Original study ↗
Methodology
Millward Brown post-campaign analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Red Bull: 13% purchase intent increase. Source: Millward Brown (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/red-bull-stratos-purchase-intent-lift
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<blockquote cite="https://lighthousedata.io/data/red-bull-stratos-purchase-intent-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- purchase intent increase for Red Bull<br><small>Source: Millward Brown (2012) · <a href="https://lighthousedata.io/data/red-bull-stratos-purchase-intent-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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