B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.6%
3.6% -- median monthly churn rate for Recurly network subscription businesses (2026-07)
Recurly's benchmark data from July 2026 reports a median monthly churn rate of 3.60% for subscription businesses.
- A third of the churn is involuntary (failed payments)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly Research
Primary
Tier B
https://membership.quest/membership-consultants ↗
Source Article
Membership Consultants: A Complete Guide
Specialist membership consultants · the complete guide · September 2026
Membership consultants who keep members
What a specialist consultant does, costs and delivers, from market scoping to handover.
How long a member staysmonths
25
at 40 cancellations per 1,000 members a month — 48% a year
Average …
Original Research
Recurly Research
· Original study ↗
Methodology
Vendor benchmark across Recurly's network
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Recurly network subscription businesses: 3.6% median monthly churn rate. Source: Recurly Research (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recurly-median-churn-3-6
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<blockquote cite="https://lighthousedata.io/data/recurly-median-churn-3-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- median monthly churn rate for Recurly network subscription businesses<br><small>Source: Recurly Research (2026-07) · <a href="https://lighthousedata.io/data/recurly-median-churn-3-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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