B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- reach increase for Reckitt's CTV campaign (2021)
Reckitt's Display & Video 360 CTV campaign generated an 18% increase in reach compared to TV alone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://marketingplatform.google.com/about/resources/reckitt-us-boosts-its-connected-tv-strategy-wit… ↗
Source Article
Reckitt US boosts its connected TV strategy with Display & Video 360
Originally launched by a schoolteacher in the early 1990s, Airborne was well-known for years as a seasonal vitamin C supplement. More recently, the brand’s parent company Reckitt decided to reposition its product as daily immune support. To support this new goal, marketing resources needed to focus …
Original Research
Google
· Original study ↗
Methodology
Measured by iSpot, a TV ad measurement platform.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reckitt's CTV campaign: 18% reach increase. Source: Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reckitt-us-ctv-reach-increase
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<blockquote cite="https://lighthousedata.io/data/reckitt-us-ctv-reach-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- reach increase for Reckitt's CTV campaign<br><small>Source: Google (2021) · <a href="https://lighthousedata.io/data/reckitt-us-ctv-reach-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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