B Evidence Grade B Graded under review Safe to Cite Current

37%

37% -- reach increase for OpenX deals on mobile web (2026)

Name: Reach Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · ID5

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Attribution: ID5 View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

2026

Entity

OpenX deals on mobile web

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

74/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

ID5 Primary Tier A

https://id5.io/news/id5-and-openx-partnership-increases-safari-traffic-by-58 ↗

Confidence: 65/100 Vintage: 2026 Channel: Cc Extraction

Source Article

ID5 and OpenX Partnership Increases Safari Reach by 58% - ID5

Audience360 Partners with ID5 to Navigate Signal Loss Audience360 exceeded campaign expectations, delivering 42% of the budget in cookieless browsers ID5. Read the case study with Audience360 and Adform. ID5 acquires TrueData, combining strengths to create the most comprehensive global identity solu…

Also cited by

performancemarketingworld.com https://www.performancemarketingworld.com/

2026-08-16

adweek.com https://www.adweek.com/

2026-08-16

Original Research

ID5 · Original study ↗

Methodology

Initial testing demonstrated significant value.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

OpenX deals on mobile web: 37% reach increase. Source: ID5 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/openx-id5-mobile-web-reach-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/openx-id5-mobile-web-reach-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- reach increase for OpenX deals on mobile web<br><small>Source: ID5 (2026) · <a href="https://lighthousedata.io/data/openx-id5-mobile-web-reach-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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