B
Evidence Grade B
Safe to Cite
Dated
45%
45% -- click through rate for native ad campaigns (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (6)
TripleLift
Primary
Tier B
https://contentmarketinginstitute.com/video-visual-content/real-world-analysis-6-ideas-for-images-th… ↗
Source Article
Real-World Analysis: 6 Ideas for Images That (Really) Work
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influencermarketinghub.com
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designmodo.com
https://designmodo.com/
2026-08-18
Original Research
TripleLift
· Original study ↗
Methodology
Real-life people in natural settings vs. models in posed, studio environments.
Segmentation
Industrymarketing
Cite this stat
Plain Text
native ad campaigns: 45% click through rate. Source: TripleLift (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-life-people-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/real-life-people-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- click through rate for native ad campaigns<br><small>Source: TripleLift (2014) · <a href="https://lighthousedata.io/data/real-life-people-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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