B
Evidence Grade B
Safe to Cite
Dated
31.7%
31.7% -- click through rate for No. 1 search result (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31.7%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (4)
Backlinko
Primary
Tier B
https://backlinko.com/google-ctr-study ↗
Source Article
SEO Boost for Branded Keywords
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
designmodo.com
https://designmodo.com/
2026-08-18
Original Research
Backlinko
· Original study ↗
Methodology
Source: Backlinko
Segmentation
Industrymarketing
Cite this stat
Plain Text
No. 1 search result: 31.7% click through rate. Source: Backlinko (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-branded-keyword-rankings-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seo-branded-keyword-rankings-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.7%</strong> -- click through rate for No. 1 search result<br><small>Source: Backlinko (2020) · <a href="https://lighthousedata.io/data/seo-branded-keyword-rankings-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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