B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.5%
18.5% -- online retail market share for Rakuten (2017)
Rakuten had an 18.5% share of Japan's online retail market in 2017 according to Euromonitor.
- Other sources show Amazon and Rakuten on equal footing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.5%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Euromonitor
Primary
Tier B
https://www.webretailer.com/marketplaces-worldwide/online-marketplaces-japan/ ↗
Source Article
Online Marketplaces in Japan: Amazon, Rakuten… And The Rest
Japan is the world’s third-largest economy and the fourth-largest ecommerce market, with sales of $105 billion. But online retail only accounts for an estimated 12% of total retail sales in Japan, so there is a lot of room for growth.
Japan is a technologically advanced country, with a high penetrat…
Original Research
Euromonitor
· Original study ↗
Methodology
Per Euromonitor, cited by Web Retailer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rakuten: 18.5% online retail market share. Source: Euromonitor (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rakuten-japan-market-share-2017
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<blockquote cite="https://lighthousedata.io/data/rakuten-japan-market-share-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.5%</strong> -- online retail market share for Rakuten<br><small>Source: Euromonitor (2017) · <a href="https://lighthousedata.io/data/rakuten-japan-market-share-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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