B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38%
38% -- market share for Amazon (2024)
Amazon commands roughly 38% of the U.S. online retail market.
- roughly 38%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandSage
Primary
Tier B
https://www.algofy.com/post/how-to-dominate-amazons-back-to-school-market ↗
Source Article
How to Dominate Amazon’s Back-to-School Market
The back-to-school season is one of the biggest shopping events of the year — second only to the winter holidays for many retailers. And nowhere is the competition fiercer than on Amazon, the e-commerce giant that commands roughly 38% of the U.S. online retail market (demandsage.com).
Each year, par…
Original Research
DemandSage
· Original study ↗
Methodology
Cited from demandsage.com
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 60% | |
| 2016 | 6.4% | -89.3% |
| 2019 | 38% | +493.8% |
| 2020 | 19% | -50.0% |
| 2021 | 41.4% | +117.9% |
| 2021 | 46% | +11.1% |
| 2021 | 45.6% | -0.9% |
| 2022 | 23% | -49.6% |
| 2023 | 37.6% | +63.5% |
| 2024 (current) | 37.6% | 0% |
| 2024 (current) | 38% | +1.1% |
| 2024 (current) | 3.9% | -89.7% |
| 2025 | 41.3% | +959.0% |
| 2025 | 23% | -44.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 38% market share. Source: DemandSage (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-us-online-retail-market-share
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<blockquote cite="https://lighthousedata.io/data/amazon-us-online-retail-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- market share for Amazon<br><small>Source: DemandSage (2024) · <a href="https://lighthousedata.io/data/amazon-us-online-retail-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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