B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
27%
27% -- gmv growth for India e-commerce market (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
18,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Unicommerce
Primary
Tier A
https://brandequity.economictimes.indiatimes.com/news/research/advertising/the-rakhi-reality-ads-tha… ↗
Source Article
The Rakhi reality: ads that redefine sibling bonds
- Advertising
- 7 min read
The Rakhi reality: ads that redefine sibling bonds
Raksha Bandhan 2025 witnessed a shift in advertising, moving beyond traditional tropes to portray authentic sibling relationships. Brands like Tanishq and Cadbury Celebrations highlighted support and care, while others lik…
Original Research
Unicommerce
· Original study ↗
Methodology
Based on over 18 million orders.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
India e-commerce market: 27% gmv growth. Source: Unicommerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/raksha-bandhan-gmv-growth-2025
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<blockquote cite="https://lighthousedata.io/data/raksha-bandhan-gmv-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- gmv growth for India e-commerce market<br><small>Source: Unicommerce (2025) · <a href="https://lighthousedata.io/data/raksha-bandhan-gmv-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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