B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- radio reach rate for US adults aged 18-34 (2022)
US adults aged 18 to 34 listen to the radio at a rate of 90%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
playlist-promotion.com
Primary
Tier B
https://playlist-promotion.com/discover-why-radio-is-still-popular/ ↗
Source Article
Discover why radio is still popular | Playlist-Promotion.com
Have you heard that podcasts are going to be more popular than radio?
Audio Today issued a report in 2022 that listed statistics that show that this is not going to be the case. In the United States, 261 million people say that they listen to the radio every week. This is a full 91% of the populatio…
Original Research
playlist-promotion.com
· Original study ↗
Methodology
Cited via Audio Today 2022 report context
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults aged 18-34: 90% radio reach rate. Source: playlist-promotion.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-reach-18-34
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<blockquote cite="https://lighthousedata.io/data/radio-reach-18-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- radio reach rate for US adults aged 18-34<br><small>Source: playlist-promotion.com (2022) · <a href="https://lighthousedata.io/data/radio-reach-18-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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