B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- radio reach rate for US radio advertising (2025)
Radio reaches 93% of the US population.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.barringtonmediagroup.com/services/radio ↗
Source Article
Radio
Radio
Broad reach, high frequency, low CPM
The largest privately-held audio agency in the US marketplace
Radio advertising is the most effective way to achieve broad reach and high frequency at an efficient CPM. According to Nielson, radio alone reaches 93% of the US population. And because audio ad…
Original Research
Nielsen
· Original study ↗
Methodology
Cited by Barrington Media Group as Nielsen data; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US radio advertising: 93% radio reach rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-reach-us-population-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-reach-us-population-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- radio reach rate for US radio advertising<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/radio-reach-us-population-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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