B
Evidence Grade B
Safe to Cite
Current
5.6%
5.6% -- click through rate for QuizUp real-time bidding (RTB) ad traffic (Fiksu campaign) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global (Mobile Marketing Association)
Primary
Tier A
https://mmaglobal.com/casestudies/no-question-about-it-plain-vanilla-games-partners-fiksu-jump-start… ↗
Source Article
No Question About It: Plain Vanilla Games Partners with Fiksu to Jump Start QuizUp's Virality
Original Research
MMA Global (Mobile Marketing Association)
· Original study ↗
Methodology
RTB described as delivering 'very strong click-through rates of around 5.6%'; Fiksu tested video, banner, RTB, interstitial and text ads and shifted larger budget share to top-performing channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
QuizUp real-time bidding (RTB) ad traffic (Fiksu campaign): 5.6% click through rate. Source: MMA Global (Mobile Marketing Association) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quizup-rtb-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/quizup-rtb-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.6%</strong> -- click through rate for QuizUp real-time bidding (RTB) ad traffic (Fiksu campaign)<br><small>Source: MMA Global (Mobile Marketing Association) (2026) · <a href="https://lighthousedata.io/data/quizup-rtb-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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