B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
200,000,000
200,000,000 -- media impressions for Quest Diagnostics Do You Have The Guts campaign (2026)
The Quest Diagnostics 'Do You Have The Guts?' campaign generated more than 200 million media impressions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
200,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Makovsky Health
Primary
Tier B
http://www.makovsky.com/insights/case-studies/quest-diagnostics ↗
Source Article
Case Studies Quest Diagnostics
Original Research
Makovsky Health
· Original study ↗
Methodology
Agency (Makovsky Health) case study campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Quest Diagnostics Do You Have The Guts campaign: 200,000,000 media impressions. Source: Makovsky Health (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quest-colon-cancer-media-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/quest-colon-cancer-media-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>200,000,000</strong> -- media impressions for Quest Diagnostics Do You Have The Guts campaign<br><small>Source: Makovsky Health (2026) · <a href="https://lighthousedata.io/data/quest-colon-cancer-media-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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