B
Evidence Grade B
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Recent
22%
22% -- budget waste rate for Median audited PPC account (2025)
The median account in iClick's audit pipeline wastes 22% of budget on low Quality Score keywords.
- Represents the median account in iClick's audit pipeline specifically for low Quality Score keywords
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iClick Advertising
Primary
Tier A
https://iclickadvertising.com/resources/benchmarks ↗
Source Article
PPC Benchmarks 2026 | iClick Advertising
PPC Benchmarks
that don't lie.
Derived from $61M+ in managed spend across Google, Meta, and Shopping year-to-date. Not sourced from industry surveys, these are numbers from real accounts we run.
Channel benchmarks.
Google Search Ads
Meta Ads (FB + IG)
Google Shopping
How your vertical stacks up.
| I…
Original Research
iClick Advertising
· Original study ↗
Methodology
iClick audit pipeline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Median audited PPC account: 22% budget waste rate. Source: iClick Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quality-score-budget-waste
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<blockquote cite="https://lighthousedata.io/data/quality-score-budget-waste" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- budget waste rate for Median audited PPC account<br><small>Source: iClick Advertising (2025) · <a href="https://lighthousedata.io/data/quality-score-budget-waste" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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