B Evidence Grade B Safe to Cite Current

36.1%

36.1% -- budget waste rate for average B2B SaaS company (2026)

Name: Budget Waste Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2026 · GrowthSpree

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Attribution: GrowthSpree View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

36.1%

Unit

Percentage

Data Vintage

2026

Entity

average B2B SaaS company

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

76/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

GrowthSpree Primary Tier A

https://www.growthspreeofficial.com/blogs/best-b2b-saas-ppc-agencies-pipeline-roas-2026 ↗

Confidence: 95/100 Vintage: 2026 Channel: Cc Extraction

Source Article

HockeyStack Recap 2023 – B2B SaaS Marketing & Revenue Benchmarks | HockeyStack Labs

HockeyStack Recap 2023 – B2B SaaS Marketing & Revenue Benchmarks All HockeyStack Labs reports are done using anonymized HockeyStack customer data. We did not partner with anyone on the creation of this report and it was not sponsored by a vendor. So far, I’ve directly worked with over twenty CMOs an…

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amraandelma.com https://www.amraandelma.com/best-video-ad-completion-rate-statistics/?ref=52loop…

2026-07-03

stateglobe.com https://data.stateglobe.com/south-korea/automated-email-performance-statistics

2026-06-25

Original Research

GrowthSpree · Original study ↗

Methodology

Industry analysis

Methodology documented

Segmentation

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Plain Text

average B2B SaaS company: 36.1% budget waste rate. Source: GrowthSpree (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-ppc-budget-waste-rate-2026

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<blockquote cite="https://lighthousedata.io/data/b2b-saas-ppc-budget-waste-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.1%</strong> -- budget waste rate for average B2B SaaS company<br><small>Source: GrowthSpree (2026) · <a href="https://lighthousedata.io/data/b2b-saas-ppc-budget-waste-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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