B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
58%
58% -- revenue goal exceedance likelihood for companies leveraging high-quality data for decision-making (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://smlbizblueprint.com/optimize-marketing-inputs-for-roi/ ↗
Source Article
Transform Your Marketing Outcomes by Optimizing Key Inputs - Small Biz Blueprint
Evaluating your marketing inputs is crucial for achieving consistent growth and maximising return on investment (ROI).
Marketing inputs—such as customer data, content, budget allocation, and tools—serve as the building blocks of your marketing strategy. When optimised, these inputs can significantly…
Original Research
Forrester
· Original study ↗
Methodology
Blog citing Forrester; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies leveraging high-quality data for decision-making: 58% revenue goal exceedance likelihood. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quality-data-revenue-goals-58
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<blockquote cite="https://lighthousedata.io/data/quality-data-revenue-goals-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- revenue goal exceedance likelihood for companies leveraging high-quality data for decision-making<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/quality-data-revenue-goals-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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