B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- revenue goal exceedance likelihood for companies using data-driven decision making (2025)
Companies that embrace data-driven decision making are 58% more likely to exceed their revenue goals.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/startup-marketing-expert-tips-insights/ ↗
Source Article
Startup Marketing: Expert Tips for Q3 Growth
Original Research
Forrester
· Original study ↗
Methodology
Cited from a 2025 Forrester report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using data-driven decision making: 58% revenue goal exceedance likelihood. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-revenue-goal-exceedance-2025
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<blockquote cite="https://lighthousedata.io/data/data-driven-revenue-goal-exceedance-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- revenue goal exceedance likelihood for companies using data-driven decision making<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/data-driven-revenue-goal-exceedance-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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