B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
301,000,000
301,000,000 -- media impressions for Quaker State 400 at Atlanta Motor Speedway (2024-09)
The Quaker State 400 race weekend at Atlanta Motor Speedway generated over 301 million impressions from the race and supporting activations.
- Includes impressions from the race and supporting activations
- Reported by Speedway Motorsports, Inc. (SMI)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
301,000,000
Unit
Count
Data Vintage
2024-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Speedway Motorsports, Inc.
Primary
Tier B
https://www.sd.team/insights/behind-the-scenes-of-a-successful-nascar-race-entitlement-sponsorship-f… ↗
Source Article
Behind The Scenes Of A Successful NASCAR Race Entitlement Sponsorship — Sport Dimensions
Behind The Scenes Of A Successful NASCAR Race Entitlement Sponsorship
By Bruce Martin at Forbes
This previously appeared at Forbes Sports Money on December 20, 2024.
There is a lot more involved in a successful NASCAR race entitlement sponsorship than writing a check to put a company’s name and logo…
Original Research
Speedway Motorsports, Inc.
· Original study ↗
Methodology
Data reported by Speedway Motorsports, Inc. for race and supporting activations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Quaker State 400 at Atlanta Motor Speedway: 301,000,000 media impressions. Source: Speedway Motorsports, Inc. (2024-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quaker-state-400-media-impressions-2024
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<blockquote cite="https://lighthousedata.io/data/quaker-state-400-media-impressions-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>301,000,000</strong> -- media impressions for Quaker State 400 at Atlanta Motor Speedway<br><small>Source: Speedway Motorsports, Inc. (2024-09) · <a href="https://lighthousedata.io/data/quaker-state-400-media-impressions-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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