B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- qr code scan rate for 1-800-Bakery.com QR Code Cookie campaign (SES Conference Chicago) (2011)
1-800-Bakery.com's QR code cookies distributed at the SES Conference in Chicago achieved a scan rate of over 40%.
- Scan rate stated as 'over 40%' rather than an exact 40%
- Reported by an executive from Incisive Media based on their campaign tracking
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
1-800-Bakery.com / Incisive Media
Primary
Tier C
http://www.urlwire.com/news/030812.html ↗
Source Article
1-800-Bakery.com's QR Code Cookie Increases Mobile Scans 40 pct
Original Research
1-800-Bakery.com / Incisive Media
· Original study ↗
Methodology
Company-reported scan tracking of ~2,000 QR cookies distributed at conferences; single-campaign figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
1-800-Bakery.com QR Code Cookie campaign (SES Conference Chicago): 40% qr code scan rate. Source: 1-800-Bakery.com / Incisive Media (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qr-code-cookie-scan-rate-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/qr-code-cookie-scan-rate-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- qr code scan rate for 1-800-Bakery.com QR Code Cookie campaign (SES Conference Chicago)<br><small>Source: 1-800-Bakery.com / Incisive Media (2011) · <a href="https://lighthousedata.io/data/qr-code-cookie-scan-rate-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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