B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

55%

55% -- qr code scan rate for Consumers (food products) (2021)

2021  · Nielsen and Tetra Pak

55% of the population have already scanned food products

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Attribution: Nielsen and Tetra Pak View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2021
Entity
Consumers (food products)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Nielsen and Tetra Pak Primary Tier B
https://appetitecreative.com/blog/tetra-pak-launches-industry-first-universal-connected-packaging-ex… ↗
Confidence: 53/100 Vintage: 2021 Channel: Common Crawl
Source Article
Tetra Pak launches industry first ‘universal’ connected packaging experience
Original Research
Nielsen and Tetra Pak · Original study ↗

Research from Nielsen and Tetra Pak cited in Tetra Pak Iberia press release

Methodology documented
Industrymarketing
Plain Text
Consumers (food products): 55% qr code scan rate. Source: Nielsen and Tetra Pak (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/qr-scan-food-products-nielsen-tetra-pak-2021
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<blockquote cite="https://lighthousedata.io/data/qr-scan-food-products-nielsen-tetra-pak-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- qr code scan rate for Consumers (food products)<br><small>Source: Nielsen and Tetra Pak (2021) · <a href="https://lighthousedata.io/data/qr-scan-food-products-nielsen-tetra-pak-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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