B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.32%
0.32% -- email unsubscribe rate for Perfect White Tee abandoned cart email flow (email 3) (2025)
The unsubscribe rate for the third email in Perfect White Tee's abandoned cart flow is 0.32%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Dispatch (thedispatch.agency)
Primary
Tier B
https://www.thedispatch.agency/premium-content/ltv-lab-we-bought-from-perfect-white-tee-full-custome… ↗
Source Article
LTV LAB: We Bought from Perfect White Tee (Featuring CMO, Johnny Hickey) | Dispatch
LTV LAB: We Bought from Perfect White Tee (Featuring CMO, Johnny Hickey)
Discover the full customer journey from site visit to unboxing with Perfect White Tee, and what can be improved to drive higher customer LTV in the future.
Brand Overview
Perfect White Tee is a premium basics brand specializing…
Original Research
Dispatch (thedispatch.agency)
· Original study ↗
Methodology
Unsubscribe rate by the third email in the abandoned cart series, cited as evidence that unsubscribe rates decline with each subsequent email. Brand data shared in Dispatch's LTV Lab audit. Article undated; vintage approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Perfect White Tee abandoned cart email flow (email 3): 0.32% email unsubscribe rate. Source: Dispatch (thedispatch.agency) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pwt-abandoned-cart-email3-unsubscribe-rate
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<blockquote cite="https://lighthousedata.io/data/pwt-abandoned-cart-email3-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.32%</strong> -- email unsubscribe rate for Perfect White Tee abandoned cart email flow (email 3)<br><small>Source: Dispatch (thedispatch.agency) (2025) · <a href="https://lighthousedata.io/data/pwt-abandoned-cart-email3-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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