B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- response rate difference for push message offers vs email marketing offers (2022)
A/B testing can reveal that a given customer responds to push message offers at a 66 percent higher rate than email marketing offers.
- Hypothetical/illustrative example used to explain A/B testing rather than an empirical study finding
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
theseospot.com
Primary
Tier C
https://theseospot.com/blog/what-e-commerce-leaders-should-know-about-growth-marketing ↗
Source Article
What is Growth Marketing - All You Need To Know About — SEOSpot
What is Growth Marketing – All You Need To Know About
‘Growth marketing isn’t only a buzzword; it’s a tried-and-true marketing strategy that can help your company increase sales. You’ve probably heard of the word before, but you may not be aware of some compelling facts and figures that indicate gro…
Original Research
theseospot.com
· Original study ↗
Methodology
Illustrative A/B testing example cited in article
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
push message offers vs email marketing offers: 66% response rate difference. Source: theseospot.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-vs-email-response-rate-2022
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<blockquote cite="https://lighthousedata.io/data/push-vs-email-response-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- response rate difference for push message offers vs email marketing offers<br><small>Source: theseospot.com (2022) · <a href="https://lighthousedata.io/data/push-vs-email-response-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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