B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- response rate difference for average marketing campaign (2021)
A lack of personalized content generates 83% lower response rates in an average marketing campaign.
- Original research study or methodology is not cited in the source text
Lighthouse Research Team
Last verified:
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Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Content Mapping: How to Align Your Content Strategy
Content mapping isn’t just another marketing buzzword.
It’s essential to attracting the right audience, landing your next customer, and boosting your overall conversion rates.
Personalized digital marketing continues to be a driving force for business growth.
As such, marketers realize there’s an in…
Methodology
Claim cited in Welcome Software blog on content mapping; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average marketing campaign: 83% response rate difference. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-content-response-rate-lift
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<blockquote cite="https://lighthousedata.io/data/personalized-content-response-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- response rate difference for average marketing campaign<br><small>Source: (2021) · <a href="https://lighthousedata.io/data/personalized-content-response-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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