B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.25%
2.25% -- push notification click through rate for Web push notifications (Omnisend ecommerce campaign analysis) (2023)
Web push notifications analyzed by Omnisend had an average click-through rate of 2.25%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.25%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://backinstock.org/blog/multi-notification-campaigns/ ↗
Source Article
Succeed With Multi-Notification Campaigns When You Use Back In Stock
As a Shopify store owner, you’re always looking for new and innovative ways to increase sales and engage with your customers. Well, here’s an idea you may not have thought of before: multi-notification campaigns. With this approach, you can send multiple notifications to your customers over a period…
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend analysis of over 12 billion marketing emails, 63 million text messages, and 54 million web push notifications; push CTR of 2.25% compared to ~0.5% for email. Underlying Omnisend study period not stated in the blog; vintage reflects blog publication (archived Aug 2, 2023).
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelpush
Cite this stat
Plain Text
Web push notifications (Omnisend ecommerce campaign analysis): 2.25% push notification click through rate. Source: Omnisend (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-ctr-omnisend-study
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<blockquote cite="https://lighthousedata.io/data/push-notification-ctr-omnisend-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.25%</strong> -- push notification click through rate for Web push notifications (Omnisend ecommerce campaign analysis)<br><small>Source: Omnisend (2023) · <a href="https://lighthousedata.io/data/push-notification-ctr-omnisend-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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