B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.8%
7.8% -- push notification click through rate for Push notifications (2025)
Push notifications achieve an average click-through rate of 7.8%.
- Original benchmark source and time period are not specified in the text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
mobiledominate.com
Primary
Tier C
https://mobiledominate.com/mobile-marketing-platforms-complete-guide/ ↗
Source Article
Mobile Marketing Platforms: Complete Guide to Success
Mobile Marketing Platforms: Your Complete Guide to Success
Mobile marketing platforms enable businesses to engage consumers via smartphones and tablets through push notifications, SMS, in-app messaging, and location-based campaigns. They offer analytics, personalization, and real-time optimization. …
Original Research
mobiledominate.com
· Original study ↗
Methodology
Average push notification CTR cited in a vendor guide; original benchmark study not attributed and no date stated. Consistent with published push-platform benchmark reports.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 7.8% | |
| 2026 | 0.5% | -93.6% |
Segmentation
IndustryMobile
RoleMobile Marketer
Channelpush
Cite this stat
Plain Text
Push notifications: 7.8% push notification click through rate. Source: mobiledominate.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-ctr-7-8
HTML Embed
<blockquote cite="https://lighthousedata.io/data/push-notification-ctr-7-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- push notification click through rate for Push notifications<br><small>Source: mobiledominate.com (2025) · <a href="https://lighthousedata.io/data/push-notification-ctr-7-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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