B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
4.6%
4.6% -- push notification click through rate for Push notifications on Android (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pushwoosh
Primary
Tier C
https://www.prestacheckout.com/ecommerce/prestashop-mobile-app/ ↗
Source Article
PrestaShop Mobile App Builder: Create Android & iOS App
Mobile shopping is no longer a trend. It is how most people buy online. According to Statista, mobile commerce accounted for 60% of all global eCommerce sales in 2023, and that number keeps climbing. So here is a question worth asking: Are you providing your customers with the mobile experience that…
Original Research
Pushwoosh
· Original study ↗
Methodology
No time period stated in article for the Pushwoosh benchmark; vintage inferred from article publication context (references 2026 as upcoming). Secondary citation of Pushwoosh research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Push notifications on Android: 4.6% push notification click through rate. Source: Pushwoosh (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-ctr-android-4-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/push-notification-ctr-android-4-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.6%</strong> -- push notification click through rate for Push notifications on Android<br><small>Source: Pushwoosh (2025) · <a href="https://lighthousedata.io/data/push-notification-ctr-android-4-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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