B
Evidence Grade B
Graded
under review
Safe to Cite
Current
24%
24% -- email response rate lift for PURLs vs generic links (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association
Primary
Tier C
https://linkutm.com/blog/unique-url-generator ↗
Source Article
Unique URL Generator: 6 Methods to Build Trackable Links
Unique URL Generator: 6 Methods to Create Trackable Links at Scale
You just hit send on a 50,000-recipient email. Every link points to the same /landing-page URL. Now your CMO asks which subscriber clicked, which segment converted, and which subject line drove the most revenue.
You can’t answer any …
Original Research
Direct Marketing Association
· Original study ↗
Methodology
Cited from Direct Marketing Association data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PURLs vs generic links: 24% email response rate lift. Source: Direct Marketing Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purl-email-response-lift
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<blockquote cite="https://lighthousedata.io/data/purl-email-response-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- email response rate lift for PURLs vs generic links<br><small>Source: Direct Marketing Association (2026) · <a href="https://lighthousedata.io/data/purl-email-response-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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