B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email response rate lift for personalized persuasion emails vs standard email (fitness device company) (2012)
Tailoring emails to a user's preferred persuasion technique beat the response rate of a standard email by nearly 20%.
- Source states 'nearly 20 percent'
- Based on a study published in Personal and Ubiquitous Computing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Rockstars (Maurits Kaptein) fitness device study
Primary
Tier C
http://www.nirandfar.com/2012/10/mass-persuasion-one-user-at-a-time.html ↗
Source Article
Mass Persuasion, One User At A Time
Original Research
Science Rockstars (Maurits Kaptein) fitness device study
· Original study ↗
Methodology
A/B test comparing messages tailored to users' preferred persuasion technique against standard email control group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized persuasion emails vs standard email (fitness device company): 20% email response rate lift. Source: Science Rockstars (Maurits Kaptein) fitness device study (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-persuasion-email-lift-2012
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<blockquote cite="https://lighthousedata.io/data/personalized-persuasion-email-lift-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email response rate lift for personalized persuasion emails vs standard email (fitness device company)<br><small>Source: Science Rockstars (Maurits Kaptein) fitness device study (2012) · <a href="https://lighthousedata.io/data/personalized-persuasion-email-lift-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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