B
Evidence Grade B
Graded
under review
Safe to Cite
Current
24%
24% -- purchase intent increase for ads with music matching brand values (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier C
https://amworldgroup.com/blog/marketing-agency-music ↗
Source Article
How Music Marketing Agencies Transform Brand Experiences | AMW®
The Power of Sound: How Music Marketing Agencies Transform Brand Experiences
The fusion of music and marketing creates a powerful medium for brands to connect with audiences on an emotional level. Marketing agencies specializing in music strategy understand how the right soundtrack can elevate campa…
Original Research
Ipsos
· Original study ↗
Methodology
Ipsos study, cited by AMW blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ads with music matching brand values: 24% purchase intent increase. Source: Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-music-match-24
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<blockquote cite="https://lighthousedata.io/data/purchase-intent-music-match-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- purchase intent increase for ads with music matching brand values<br><small>Source: Ipsos (2026) · <a href="https://lighthousedata.io/data/purchase-intent-music-match-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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