B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- ads txt adoption rate for publishers selling inventory with ads.txt files (2019)
56% of publishers sell the majority of their inventory with ads.txt files attached.
- Specifically refers to selling the majority of their inventory with ads.txt files attached
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
IAB Europe
Primary
Tier A
https://videoweek.com/2019/09/11/low-buy-side-adoption-is-holding-back-ads-txt/ ↗
Source Article
Low Buy-Side Adoption is Holding Back Ads.txt - VideoWeek
IAB Tech Lab’s ads.txt initiative, designed to help cut down ad fraud and domain spoofing in digital advertising, is being held back by low adoption and awareness from the buy-side, according to IAB Europe. IAB Europe’s ‘Attitudes to Programmatic Advertising 2019’ report, released today, found that …
Original Research
IAB Europe
· Original study ↗
Methodology
IAB Europe’s ‘Attitudes to Programmatic Advertising 2019’ report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
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publishers selling inventory with ads.txt files: 56% ads txt adoption rate. Source: IAB Europe (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publishers-ads-txt-adoption-rate
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<blockquote cite="https://lighthousedata.io/data/publishers-ads-txt-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- ads txt adoption rate for publishers selling inventory with ads.txt files<br><small>Source: IAB Europe (2019) · <a href="https://lighthousedata.io/data/publishers-ads-txt-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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