B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- ads txt adoption rate for agencies buying verified inventory (2019)
26% of agencies say the majority of the inventory they buy is verified by ads.txt.
- Specifically refers to agencies saying the majority of inventory they buy is verified by ads.txt
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
IAB Europe
Primary
Tier A
https://videoweek.com/2019/09/11/low-buy-side-adoption-is-holding-back-ads-txt/ ↗
Source Article
Low Buy-Side Adoption is Holding Back Ads.txt - VideoWeek
IAB Tech Lab’s ads.txt initiative, designed to help cut down ad fraud and domain spoofing in digital advertising, is being held back by low adoption and awareness from the buy-side, according to IAB Europe. IAB Europe’s ‘Attitudes to Programmatic Advertising 2019’ report, released today, found that …
Original Research
IAB Europe
· Original study ↗
Methodology
IAB Europe’s ‘Attitudes to Programmatic Advertising 2019’ report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
agencies buying verified inventory: 26% ads txt adoption rate. Source: IAB Europe (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-ads-txt-adoption-rate
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<blockquote cite="https://lighthousedata.io/data/agencies-ads-txt-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- ads txt adoption rate for agencies buying verified inventory<br><small>Source: IAB Europe (2019) · <a href="https://lighthousedata.io/data/agencies-ads-txt-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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