B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- ads txt adoption rate for global publishers (Q3 2017)
In September 2017, the Ads.txt adoption rate among global publishers was 13%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
Q3 2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adopsinsider
Primary
Tier B
http://365digital.co.za/2017/11/22/fighting-ad-fraud-with-the-iab-ads-txt-initiative/ ↗
Source Article
Fighting ad fraud with the IAB Ads.txt initiative
Original Research
Adopsinsider
· Original study ↗
Methodology
Source: Adopsinsider
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global publishers: 13% ads txt adoption rate. Source: Adopsinsider (Q3 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ads-txt-adoption-rate-global-september-october-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ads-txt-adoption-rate-global-september-october-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ads txt adoption rate for global publishers<br><small>Source: Adopsinsider (Q3 2017) · <a href="https://lighthousedata.io/data/ads-txt-adoption-rate-global-september-october-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.