B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$150,000
$150,000 -- ad revenue loss for Example publisher with 10M monthly Safari users (2024-06)
A publisher with 10 million monthly Safari users and a $0.05 average display revenue per user could see an ad revenue loss of $150,000 in June if 30-40% of users use Web Eraser.
- Hypothetical illustrative example based on an assumed 30-40% adoption rate of Safari Web Eraser
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
$150,000
Unit
Currency Usd
Data Vintage
2024-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier B
https://databeat.io/knowledge-base/should-publishers-panic-about-the-ios-18-update/ ↗
Source Article
iOS New Update - How Publisher Affect with iOS Web Eraser
Alert! You might see a 20% decrease in your Safari ad revenue after June 2024. The reason? Apple’s rumored iOS 18 update and its new Safari feature, Web Eraser.
What is a Web Eraser?
Web Eraser is an upcoming AI-powered feature in Safari that lets users customize their browsing experience by:
- Remo…
Original Research
DataBeat
· Original study ↗
Methodology
Illustrative modeled example, not measured data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Example publisher with 10M monthly Safari users: $150,000 ad revenue loss. Source: DataBeat (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publisher-example-revenue-loss-150k
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<blockquote cite="https://lighthousedata.io/data/publisher-example-revenue-loss-150k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$150,000</strong> -- ad revenue loss for Example publisher with 10M monthly Safari users<br><small>Source: DataBeat (2024-06) · <a href="https://lighthousedata.io/data/publisher-example-revenue-loss-150k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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