B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$10,000,000,000
$10,000,000,000 -- ad revenue loss for Facebook (Meta) (2022)
Facebook announced it lost $10 billion from Apple's App Tracking Transparency (ATT) in 2022 alone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$10,000,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta (Facebook)
Primary
Tier B
https://webfriendly.com/apples-app-tracking-transparency/ ↗
Source Article
Apple's App Tracking Transparency Cost Facebook $10 Billion
Online advertising has been undergoing significant changes in recent years. In July of 2022, Google announced its plan to kill cookies. Meanwhile, Apple's Safari released its third-party cookie-blocking feature in the same year.
Fast forward to 2023, Apple released the App Tracking Transparency (ATT…
Original Research
Meta (Facebook)
· Original study ↗
Methodology
Company-announced revenue impact attributed to Apple's App Tracking Transparency feature, as cited by Facebook/Meta.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (Meta): $10,000,000,000 ad revenue loss. Source: Meta (Facebook) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-att-revenue-loss-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-att-revenue-loss-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10,000,000,000</strong> -- ad revenue loss for Facebook (Meta)<br><small>Source: Meta (Facebook) (2022) · <a href="https://lighthousedata.io/data/facebook-att-revenue-loss-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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