B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$75,000,000
$75,000,000 -- ad revenue loss for X (2023)
X was projected to lose up to $75 million in ad revenue by the end of 2023 due to an exodus of advertisers.
- projection / estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$75,000,000
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Business Insider
Primary
Tier B
https://bestofai.com/article/advertisers-left-on-x-push-crypto-scams-ai-undressing-apps-users ↗
Source Article
Advertisers left on X push crypto scams, AI 'undressing' apps: users
1
Feature Story
Advertisers left on X push crypto scams, AI 'undressing' apps: users
Jan 20, 2024 · businessinsider.comMusk's controversial behavior, including endorsing an antisemitic post and slashing the platform's content-moderation team, has led to a further exodus of advertisers. This has resu…
Original Research
Business Insider
· Original study ↗
Methodology
Projection reported by Business Insider citing company/researcher estimates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X: $75,000,000 ad revenue loss. Source: Business Insider (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-ad-revenue-loss-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/x-ad-revenue-loss-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$75,000,000</strong> -- ad revenue loss for X<br><small>Source: Business Insider (2023) · <a href="https://lighthousedata.io/data/x-ad-revenue-loss-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.