B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- population reach for Publipan bread bag advertising (Romania) (2010)
The target audience / population reach for Publipan bread bag advertising in Romania is 90% of the population, based on the estimate that 90% of the country's population consumes bread.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2010
Entity
Geography
RO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Publipan Romania
Primary
Tier C
http://www.marketing.md/article/public/show/item/Sapte-modalitati-de-promovare-neconventionala-outdo… ↗
Source Article
Marketing.md
“Publicitatea neconventionala este aceea care atrage atentia fara a irita, agasa sau agresa. Aceea pe care o descoperi si o accepti cu placere si care iti pune la incercare imaginatia, creativitatea, curiozitatea”, spune pentru startups.ro Laura Marian, financial director la Concret Advertising.
Out…
Original Research
Publipan Romania
· Original study ↗
Methodology
Claim by Publipan Romania general director, methodology not stated
Methodology documented
Segmentation
IndustryRetail
RegionRO
Channeloutdoor
Cite this stat
Plain Text
Publipan bread bag advertising (Romania): 90% population reach. Source: Publipan Romania (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publipan-bread-consumption-reach-2010
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<blockquote cite="https://lighthousedata.io/data/publipan-bread-consumption-reach-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- population reach for Publipan bread bag advertising (Romania)<br><small>Source: Publipan Romania (2010) · <a href="https://lighthousedata.io/data/publipan-bread-consumption-reach-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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