B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.4%
3.4% -- pitch reply rate for PR media pitches (Q1 2024)
About 3.4% of media pitches receive any reply.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.4%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Propel (Propel Media)
Primary
Tier B
https://amworldgroup.com/blog/how-to-choose-the-right-pr-agency-for-your-small-business ↗
Source Article
How to Choose the Right PR Agency for Small Business | AMW®
How to Choose the Right PR Agency for Your Small Business
In the bustling marketplace where small businesses vie for attention, the role of public relations (PR) emerges as a beacon of growth and visibility.
Quick Summary
In a competitive marketplace, public relations serves as a crucial tool for sm…
Original Research
Propel (Propel Media)
· Original study ↗
Methodology
Analysis of over 405,000 media pitches sent in Q1 2024, published in the Q2 2024 Propel Media Barometer.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR media pitches: 3.4% pitch reply rate. Source: Propel (Propel Media) (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propel-pitch-reply-rate-q1-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/propel-pitch-reply-rate-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.4%</strong> -- pitch reply rate for PR media pitches<br><small>Source: Propel (Propel Media) (Q1 2024) · <a href="https://lighthousedata.io/data/propel-pitch-reply-rate-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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