B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- prompted brand recall lift for Online display advertising (incl. Facebook) (2024-04)
Facebook and other online display ads with an attention duration under 5 seconds achieve a 22% increase in prompted recall.
- Associated with an ad attention duration of less than 5 seconds
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dentsu
Primary
Tier B
https://www.billerud.com/trends-and-cases/all/the-power-of-print/the-great-magazine-comeback-remembe… ↗
Source Article
The great magazine comeback: Remembering the appeal of print
- Publishing & printing
- Article
The great magazine comeback: Remembering the appeal of print
After going digital over the past decade, major publishers are turning back to print magazines in significant numbers, driven by consumer preference and, yes, ad revenue. The trend reminds us of print’s ac…
Original Research
Dentsu
· Original study ↗
Methodology
Cited from Dentsu 'Unlocking the New Currency of Attention' (April 2024); prompted recall lift associated with online display ad attention duration of less than 5 seconds.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online display advertising (incl. Facebook): 22% prompted brand recall lift. Source: Dentsu (2024-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prompted-recall-lift-online-display-ads
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<blockquote cite="https://lighthousedata.io/data/prompted-recall-lift-online-display-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- prompted brand recall lift for Online display advertising (incl. Facebook)<br><small>Source: Dentsu (2024-04) · <a href="https://lighthousedata.io/data/prompted-recall-lift-online-display-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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