B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- prompted brand recall lift for Contextual targeting (vs. user-level tracking) (2026)
Contextual targeting delivers 69% higher prompted brand recall compared to tracking individual users.
- Delivers 69% higher prompted brand recall 'when done well'
- Underlying study and baseline dataset not specifically cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
conquerradigital.com.au
Primary
Tier C
https://conquerradigital.com.au/australian-programmatic-advertising-size-sme-guide/ ↗
Source Article
Australian Programmatic Advertising: Size & SME Guide
You’ve heard programmatic mentioned in every marketing conversation this year, usually alongside numbers that sound impressive but not particularly useful.
This guide breaks down what’s actually happening in Australian programmatic advertising, what it genuinely costs at your scale, and whether it d…
Original Research
conquerradigital.com.au
· Original study ↗
Methodology
Stated as contextual targeting delivering '69 per cent higher prompted brand recall when done well'; baseline comparison group and original study not specified; no explicit period for the stat, so article publication year (2026) used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Contextual targeting (vs. user-level tracking): 69% prompted brand recall lift. Source: conquerradigital.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contextual-targeting-brand-recall-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/contextual-targeting-brand-recall-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- prompted brand recall lift for Contextual targeting (vs. user-level tracking)<br><small>Source: conquerradigital.com.au (2026) · <a href="https://lighthousedata.io/data/contextual-targeting-brand-recall-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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