B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- share of online purchases triggered by promotions for Online shoppers (2025)
Online promotions trigger 89% of online purchases according to recent surveys.
- Cites general 'recent surveys' without specifying a source or sample details
Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Master Booking.com Extranet: 7 Tips to Get the Most Out of Booking
The Extranet dashboard is more than just a management portal for hotel managers and property owners. Booking.com equipped the website with numerous features to help partners improve their listings to get better visibility and generate a higher conversion rate. In this blog, we'll answer seven of the…
Methodology
Cited as 'recent surveys' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shoppers: 89% share of online purchases triggered by promotions. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promotions-trigger-online-purchases
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<blockquote cite="https://lighthousedata.io/data/promotions-trigger-online-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of online purchases triggered by promotions for Online shoppers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/promotions-trigger-online-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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