B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- purchase intent rate for promotional product recipients (2025)
73% of people who receive a promotional product are more likely to do business with a brand that gave them one.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rcbrayshaw.com
Primary
Tier C
https://www.rcbrayshaw.com/outdoor-events/ ↗
Source Article
Why Some Outdoor Events Feel Professional – and Others Don’t:
How Better Signage, Branding, and Sponsor Visibility Create a Stronger Event Experience
Spring and summer are peak seasons for golf tournaments, outdoor events, fundraisers, and local fairs, and if you’ve been to enough of them, you’ve pr…
Original Research
rcbrayshaw.com
· Original study ↗
Methodology
Blog cites unnamed 'studies'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional product recipients: 73% purchase intent rate. Source: rcbrayshaw.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/promo-product-purchase-intent-73pct
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<blockquote cite="https://lighthousedata.io/data/promo-product-purchase-intent-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- purchase intent rate for promotional product recipients<br><small>Source: rcbrayshaw.com (2025) · <a href="https://lighthousedata.io/data/promo-product-purchase-intent-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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