B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

50%

50% -- programmatic ad spend growth rate for Canada's RTB digital display advertising spending (2013-2017)

Name: Programmatic Ad Spend Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

2013-2017 · eMarketer

Canada's RTB market growth is forecast at about 50% levels through 2017.

Forecasted growth levels

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Attribution: eMarketer View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2013-2017

Entity

Canada's RTB digital display advertising spending

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

eMarketer Primary Tier B

http://www.emarketer.com/Article/Programmatic-Ads-Canada-Pick-Up-Pace/1010642 ↗

Confidence: 74/100 Vintage: 2013-2017 Channel: Common Crawl

Source Article

Programmatic Ads in Canada Pick Up the Pace

Also cited by

statista.com https://www.statista.com/

2026-08-22

Original Research

eMarketer · Original study ↗

Methodology

Range extracted as midpoint

Methodology documented

Segmentation

IndustryMedia RegionCA RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Canada's RTB digital display advertising spending: 50% programmatic ad spend growth rate. Source: eMarketer (2013-2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic_ad_spend_growth_canada_2013_2017

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<blockquote cite="https://lighthousedata.io/data/programmatic_ad_spend_growth_canada_2013_2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- programmatic ad spend growth rate for Canada's RTB digital display advertising spending<br><small>Source: eMarketer (2013-2017) · <a href="https://lighthousedata.io/data/programmatic_ad_spend_growth_canada_2013_2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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