B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- programmatic ad spend growth rate for OpenX (2025)
Advertisers experienced an 11.0% growth in programmatic ad spend within 3 months following full DTE integration with OpenX.
- Results represent early adopter performance and may not be typical for all integrations
- Year-over-year comparison includes seasonal impacts and general industry growth in addition to DTE impact
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (4)
Amazon Advertising
Primary
Tier B
https://advertising.amazon.com/ko-kr/library/news/certified-supply-exchange-2026 ↗
Source Article
인증 공급 거래소 프로그램을 한 단계 더 발전시키는 아마존 광고
오픈 인터넷 공급의 기준을 한 단계 높이는 아마존 광고 인증 공급 거래소 프로그램
2026년 7월 21일 | Chris Conetta, 아마존 광고 옴니채널 공급 부문 디렉터
애드테크 업계에서 구매 측과 판매 측은 모든 프로그래밍 방식 경매에서 서로 상반된 입장에 있으며, 그 결과 양측 간 협업은 종종 제한적인 수준에 머무르는 경우가 많았습니다. 하지만 아마존 광고는 협업과 공동 혁신을 적극적으로 수용하는 것이 광고주 성과를 대규모로 향상시키는 데 도움이 된다는 사실을 알게 되었습니다. 2026년 1월, 아마존 광고는 아마존 DSP…
Also cited by
emarketer.com
https://www.emarketer.com/
2026-08-18
adexchanger.com
https://www.adexchanger.com/
2026-08-18
digiday.com
https://digiday.com/
2026-08-18
Original Research
Amazon Advertising
· Original study ↗
Methodology
3 months after DTE integration
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OpenX: 11% programmatic ad spend growth rate. Source: Amazon Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-cse-programmatic-ad-spend-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-cse-programmatic-ad-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- programmatic ad spend growth rate for OpenX<br><small>Source: Amazon Advertising (2025) · <a href="https://lighthousedata.io/data/amazon-cse-programmatic-ad-spend-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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