B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- return rate of most profitable customers for ecommerce customers (2021)
The most profitable eCommerce customers have an approximate return rate of 32%.
- Source cites this as an approximate figure (~32%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
getitmade.co
Primary
Tier C
https://getitmade.co/blog/free-returns-are-the-new-free-shipping ↗
Source Article
Free Returns are the new Free Shipping — Get It Made
Free Returns are the new Free Shipping
Updated August 26, 2021
For many store owners, returns are lurking in the darkness, waiting to attack the bottom line. Having a solid returns strategy is important in preventing and managing return requests. According to Saara, 75% of online store owners survey…
Original Research
getitmade.co
· Original study ↗
Methodology
Approximate figure cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers: 32% return rate of most profitable customers. Source: getitmade.co (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/profitable-customer-return-rate
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<blockquote cite="https://lighthousedata.io/data/profitable-customer-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- return rate of most profitable customers for ecommerce customers<br><small>Source: getitmade.co (2021) · <a href="https://lighthousedata.io/data/profitable-customer-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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