B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- conversion rate boost for Interactive Video Functionality (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Videowise
Primary
Tier C
https://videowise.com/blog/product-videos-that-convert ↗
Source Article
How to Create High-Impact Product Videos to Captivate Your Audience | Videowise
Video strategies
May 30, 2025
As far as audience perception and market penetration are concerned, your products live and die by the content you create around them.
More specifically, the videos you release at launch or the demos you create to elaborate on feature functionality—all of that feeds into…
Also cited by
nature.com
https://www.nature.com/
2026-08-18
hostinger.com
https://www.hostinger.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Videowise
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interactive Video Functionality: 70% conversion rate boost. Source: Videowise (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-videos-convert
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<blockquote cite="https://lighthousedata.io/data/product-videos-convert" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion rate boost for Interactive Video Functionality<br><small>Source: Videowise (2025) · <a href="https://lighthousedata.io/data/product-videos-convert" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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