B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7.4%
7.4% -- conversion rate boost for ecommerce businesses (2024)
Dynamically offering just one relevant additional payment method beyond cards increases conversion by an average of 7.4%.
- Applies specifically to dynamically offering just one relevant additional payment method beyond cards
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Stripe
Primary
Tier B
https://stripe.com/resources/more/adding-payment-methods ↗
Source Article
How to add payment methods to your checkout | Stripe
Adding new payment options to your business’s checkout flow is something that can be easy to put off or overlook. Once you’re set up to accept credit and debit cards, it can feel like the important part is done. But device habits, regional norms, and changing expectations all impact how customers pa…
Original Research
Stripe
· Original study ↗
Methodology
Average increase from Stripe research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce businesses: 7.4% conversion rate boost. Source: Stripe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/additional_payment_method_conversion_boost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/additional_payment_method_conversion_boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.4%</strong> -- conversion rate boost for ecommerce businesses<br><small>Source: Stripe (2024) · <a href="https://lighthousedata.io/data/additional_payment_method_conversion_boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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