B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- campaign response rate increase for integrated print and digital campaigns (2018)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
managemarketing.com
Primary
Tier C
https://www.managemarketing.com/cxoinsight/how-multitouch-marketing-is-changing-the-future-right-und… ↗
Source Article
How Multi-touch Marketing is Changing the Future Right Under Your Nose
A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by our Manage Marketing Advisory Board.
In a world where specialization from an early age— whether in school, the arts or even sports—is increasingly becoming the norm, …
Original Research
managemarketing.com
· Original study ↗
Methodology
Cited study; original not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
integrated print and digital campaigns: 25% campaign response rate increase. Source: managemarketing.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/print-digital-response-25
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<blockquote cite="https://lighthousedata.io/data/print-digital-response-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- campaign response rate increase for integrated print and digital campaigns<br><small>Source: managemarketing.com (2018) · <a href="https://lighthousedata.io/data/print-digital-response-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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