B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- campaign response rate increase for ESL Federal Credit Union (2001)
ESL Federal Credit Union used advanced data mining to increase marketing campaign responses by 50%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2001
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2BMarketingBiz.com
Primary
Tier B
http://www.b2bmarketingbiz.com/?contentCode=hb&page=1 ↗
Source Article
New! SearchMarketing Benchmarks + Eyetracking 2007
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Original Research
B2BMarketingBiz.com
· Original study ↗
Methodology
Case study of data mining-driven marketing campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ESL Federal Credit Union: 50% campaign response rate increase. Source: B2BMarketingBiz.com (2001). Via Lighthouse Intelligence -- https://lighthousedata.io/data/esl-credit-union-campaign-response-increase-50
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<blockquote cite="https://lighthousedata.io/data/esl-credit-union-campaign-response-increase-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- campaign response rate increase for ESL Federal Credit Union<br><small>Source: B2BMarketingBiz.com (2001) · <a href="https://lighthousedata.io/data/esl-credit-union-campaign-response-increase-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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