B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.2%
1.2% -- subscription cancellation intent rate for Amazon Prime Video (2020)
1.2% of Amazon Prime Video customers said they would cancel their subscription in the coming months according to a Kantar study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier A
https://researchsnappy.com/2020/05/26/hbo-max-is-here-to-take-on-netflix-is-it-too-late/ ↗
Source Article
HBO Max Is Here to Take On Netflix. Is It Too Late? - Research Snappy
HBO has been an innovator for much of its nearly 50-year run. Now, with the unveiling of HBO Max, it’s playing catch-up.
In the 1970s, when people still referred to it as Home Box Office, HBO was a pioneer in bringing recent movies to the American living room in all their uncut glory. Another innova…
Original Research
Kantar
· Original study ↗
Methodology
Kantar study prepared for The New York Times
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime Video: 1.2% subscription cancellation intent rate. Source: Kantar (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-video-cancel-intent-1-2pct
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<blockquote cite="https://lighthousedata.io/data/prime-video-cancel-intent-1-2pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- subscription cancellation intent rate for Amazon Prime Video<br><small>Source: Kantar (2020) · <a href="https://lighthousedata.io/data/prime-video-cancel-intent-1-2pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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